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Where did it all start?

FUTURELIFE® began in 2007, primarily as a social project to help improve the lives of malnourished and disadvantaged people in Sub-Saharan Africa. Our aim was to create the most nutritional product possible at the lowest cost and with total convenience.

Paul Saad, CEO of FUTURELIFE®, challenged a multi-disciplinary team of food scientists and technologists, medical professionals and dieticians to create a smart food product that was instant, great tasting, supports the immune system and nutritionally balanced, that could simply be mixed with water.

The success of this smart food product inspired Paul to develop and launch the FUTURELIFE® range of Smart food cereals in South Africa in 2009.

More than ten years later and still, only FUTURELIFE® uses and leverages the knowledge, expertise and experience of a multi-disciplinary team of science and nutritional experts together with a proprietary manufacturing process and a unique combination of essential nutrients and ingredients, including Smart Maize™ in a specially formulated recipe to manufacture its range of nutritionally superior products that deliver “Smart Nutrition”.

This success in South Africa is enabling FUTURELIFE® to bring smart nutrition to people all across the world.